Featured
Featured Commercial Independent Music video Experiential All

Acura
"By Design"

6 cars, 11 regions, 100+ spots, all in camera. To capture the exhilarating performance of each of Acura’s 2018-2019 models within every major market, we custom built an enormous LED stage and lit the whole thing up with striking design-driven environment projections we shot across the US.

Campaign Selects
Stills & Selected Spots
Acura 05
Acura 04
Acura 01
Acura 02
Acura Medium 1
Acura Medium 02
Acura
Acura
Acura
Acura
Acura
Acura
Acura
Acura
Acura
Acura
Production Process
Design Process
Acura Stage Design
Acura Design 04
Acura Design 01
Acura Design 03
Acura Design 02
RLX CG Spot
Following the success of our initial live action campaign, Acura returned with a request to add the RLX sedan into the "By Design" line-up. Executed 100% in CG, these spots seamlessly match the original rollout.
Behind The Scenes: On The Road
Production Process 06
Production Process 05
Production Process 04
Production Process 0
Production Process 02
Production Process 01
Behind The Scenes: On Set
Acura BTS Set 10
Acura BTS Set 09
Acura BTS Set 08
Acura BTS Set 07
Acura BTS Set 06
Acura BTS Set 05
Acura BTS Set 04
Acura BTS Set 03

Credits

Client:
Acura
Agency:
MullenLowe
Associate Creative Director MullenLowe:
Sean Stell
Senior Copywriter MullenLowe:
Ty Hayward
Senior Producer MullenLowe:
Nicole Schofield
Producer MullenLowe:
Chrissy Bruzek
Production & VFX Company:
Aggressive
Directed by:
Aggressive
Directors/Creative Directors:
Alex Topaller, Daniel Shapiro
Executive Producer:
Alexander Aab
Art Directors:
Federico Gonzalez, Javier Pinto, Mathieu Felix
DP:
Ross McLennan
Editor:
Adam Thomson
LED Specialist:
Brandon Epperson
Production Manager:
Dustin Pownall
Production Designer:
Geoff Flint
Production Supervisors:
Colin Lewis, Rochelle Savory
VFX Supervisors:
Federico Gonzalez, Carlos Navarro
Key Grip:
Johnny London Jr
Location Unit DP :
Sing Howe Yam
Location Unit AC :
Jason Krangel
Location Scouts:
Deren Getz, Chan Claggett, Dave Egan, Maria Roxas, Bo Svensson, Mary Walbridge, Christian Fechser
Drone Operators:
Trinidad, Jose Ocejo, Andrew Terry, Mitch Worley
VFX Lead & Compositor:
Carlos Navarro
Design & Animation:
Carlos Navarro, Albert Oriol, Daniel Avila, Hernan Scassa
Post Producers:
Dustin Pownall, Mery MPH, Daniela Borges, Maria Fernanda Diez, Camila Araujo 
3D Modeling & Animation:
Dan Garrote, Joan Molins, Dominic Plaza
2D & Compositing:
Xevi Polo, Felipe Kenji, Mikel Calvo, Carlos Robles, Carlos Arandia, Daniel Gomez, Adrian Moran, Marc Blanch, Cristian Martin, Daniel Lores, Alessandro Neri, Anna Mejuto, Adrian J. Duran
CG Supervisor RLX:
Max Chelyadnikov
3D Animation RLX:
Dmitriy Paukov
Rendering/Compositing RLX:
Filipp Gorbachev
Colorist:
Dave Hussey / Co3
Rotoscoping Artists :
Isabel Pinheiro, Alberto Jimenez
Storyboard Artist:
Mercer Boffey
Concept Artist:
Michal Sawtyruk

Please rotate your device.