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Featured Commercial Independent Music video VR & Experiential All

New Balance
"Data to Design"

To portray New Balance’s unique “data to design” process of constructing the shoes, we crafted a futuristic, lab-like environment, where data-driven runners’ foot-strikes drive the creation of the New Balance midsoles in real time, meticulously piecing together the shoes from insole to stitching and trim.
1080
Boracay
Zante
Stills
New Balance Stills
New Balance Stills
New Balance Stills
New Balance Stills
New Balance Stills
New Balance Stills
New Balance Stills
New Balance Stills
New Balance Stills 6
New Balance Stills
New Balance Stills

Credits

Client:
New Balance
Agency:
Arnold Worldwide
Directed by:
Aggressive
Production Co & VFX :
Aggressive
Creative Directors:
Alex Topaller, Dan Shapiro, Alex Mikhaylov
Producer:
Kelvin Craver
CG Supervisor:
Max Chelyadnikov
Edit:
Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro, Adam Thomson
Design :
Alex Mikhaylov, Andrey Krasavin
Modelling:
E.D.Satan, Evaldas Cesnavicius
Texturing:
E.D.Satan, Konstantin Zankov
3D Animation:
Dmitriy Paukov, Max Chelyadnikov
Simulation:
Dmitriy Paukov
Rendering:
Max Chelyadnikov
Compositing:
Max Chelyadnikov, Dan Shapiro
Storyboard Artist:
Rolo Ledesma
Production Manager :
Dustin Pownall
Sound Design:
Wesley Slover

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