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ScotchBlue
"Pull Off A Better Paint Job"

To really drive home the benefits of ScotchBlueTM Painter’s Tape we collaborated with Grey Worldwide to craft a spot that’s as clean and delightful as the product itself. To allow our room’s features and trims to build over time, we created a modular set, which got updated with details, paint and furniture as we progressed. Filming with a perfectly repeatable motion-controlled camera allowed the elements to effortlessly appear into our shots, as if materializing out of thin air.

Stills
3M Still 05
3M Stills
3M Still 04
3M Still 03
3M Still 02
Concept Art
3M Concept Art 2
3M Concept Art 1
Behind The Scenes
3M BTS 06
3M BTS 05
3M BTS 04
3M BTS 03
3M BTS 02
3M BTS 01

Credits

Client:
3M
Agency:
Grey
Directed by:
Aggressive
Production Co & VFX:
Aggressive
Creative Directors:
Alex Topaller, Dan Shapiro
Producers:
Mike Masters, Kelvin Craver
DP:
Bobby Shore
Editor:
Jason Yantz
Production Designer :
Michael G. Pierson
Concept Artist :
Michal Sawtyruk
Production Manager:
Dustin Pownall
Color Grade:
Alex Bickel
Music & Sound Design:
Wesley Slover

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