Acura
"By Design"
6 cars, 11 regions, 100+ spots, all in camera. To capture the exhilarating performance of each of Acura’s 2018-2019 models within every major market, we custom built an enormous LED stage and lit the whole thing up with striking design-driven environment projections we shot across the US.
Campaign Selects
Production Process
Stills & Selected Spots
Design Process
Behind The Scenes: On The Road
Behind The Scenes: On Set
CG Update
Following the success of our initial live action campaign, we delivered 3 additional car models across 50+ spots. This time the films were executed 100% in CG, seamlessly matching the original rollout.
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Credits
Client:
Acura
Agency:
MullenLowe
Associate Creative Director MullenLowe:
Sean Stell
Senior Copywriter MullenLowe:
Ty Hayward
Senior Producer MullenLowe:
Nicole Schofield
Producer MullenLowe:
Chrissy Bruzek
Production & VFX Company:
Aggressive
Directed by:
Aggressive
Directors/Creative Directors:
Alex Topaller, Daniel Shapiro
Executive Producer:
Alexander Aab
Art Directors:
Federico Gonzalez, Javier Pinto, Mathieu Felix
DP:
Ross McLennan
Editor:
Adam Thomson
LED Specialist:
Brandon Epperson
Production Manager:
Dustin Pownall
Production Designer:
Geoff Flint
Production Supervisors:
Colin Lewis, Rochelle Savory
VFX Supervisors:
Federico Gonzalez, Carlos Navarro
Key Grip:
Johnny London Jr
Location Unit DP :
Sing Howe Yam
Location Unit AC :
Jason Krangel
Location Scouts:
Deren Getz, Chan Claggett, Dave Egan, Maria Roxas, Bo Svensson, Mary Walbridge, Christian Fechser
Drone Operators:
Trinidad, Jose Ocejo, Andrew Terry, Mitch Worley
VFX Lead & Compositor:
Carlos Navarro
Post Producers:
Dustin Pownall, Mery MPH, Daniela Borges, Maria Fernanda Diez, Camila Araujo
2D & Compositing:
Xevi Polo, Felipe Kenji, Mikel Calvo, Carlos Robles, Carlos Arandia, Daniel Gomez, Adrian Moran, Marc Blanch, Cristian Martin, Daniel Lores, Alessandro Neri, Anna Mejuto, Adrian J. Duran
CG Supervisor RLX:
Max Chelyadnikov
3D Animation RLX:
Dmitriy Paukov
Rendering/Compositing RLX:
Filipp Gorbachev
Rotoscoping Artists :
Isabel Pinheiro, Alberto Jimenez
Storyboard Artist:
Mercer Boffey
Concept Artist:
Michal Sawtyruk
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