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Featured Live Action Animation & Design XR & Immersive Process All

AMEX Unstaged:
Alicia Keys

To launch Alicia Keys’ eponymous new album ALICIA, American Express and Momentum engaged us to develop and direct an hour-long XR live performance as part of American Express’ prestigious UNSTAGED concert series.
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"According To Alicia Keys, This Was Her Most Amazing Performance Ever" - Forbes
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Showcasing the beauty and power of Alicia's performance, we crafted a visually stunning three act structure that evolved in realtime, song by song, through a series of immersive 3D environments - all animating across the LED walls and floor.
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While the event was "virtual", filmed in a stage and streamed around the globe, it was key for us to deliver the authenticity and emotional impact of a real concert experience, so we opted for a multi-camera longform broadcast approach. In this way, Alicia and her band could play each act in its entirety, settling into a groove and allowing us to capture the spontaneous energy and magic of the performance in the moment, as it happened.
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Behind The Scenes
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Credits

Client:
American Express
Agency:
Momentum
Directed by:
Aggressive
Production & VFX:
Aggressive
Directors:
Alex Topaller, Daniel Shapiro
Producer:
Alexander Aab
Creative Director:
Alex Mikhaylov
Creative Director (Alicia Keys):
James W Mataitis Bailey
DOP:
Eli Born
Technical Director:
Brandon Epperson
Live Production Designer:
Andrea Huelse
Lighting Directors:
Herrick Goldman, Sarah Jakubasz
Project Manager:
TJ Donoghue
Production Manager:
Damon Middleton
Editors:
Adam Thomson, Jason Yantz
Additional Editing:
Javier Devitt, Daniel Shapiro
Post Producer:
Dustin Pownall
Notch Direction:
Federico Gonzalez, Mathieu Felix, Javier Pinto
Disguise Programmer:
Raul Herrera
On Site Notch Artist:
Juan Gonzalez
3D Artists:
Gerard Foix, Dan Garotte, Antonio Nieto
Post Managers:
Won Cha, Vanesa Palmeri, Camila Araujo

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