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SAP
Global Expo Dubai

For SAP we collaborated with BBDO to create a series of striking large-scale LED installations at the World Expo in Dubai featuring snappy tactile and metaphoric scenes - a witty large-scale visual ASMR that gives audiences a moment of pause smile and understanding.

Sustainable
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Responsible
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Connected
Styleframes
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Credits

Client:
SAP
Agency:
BBDO
Directed by:
Aggressive
Production & VFX:
Aggressive
Creative Directors:
Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro
Art Director:
Alex Mikhaylov
Producer:
Dustin Pownall
CG Supervisor:
Max Chelyadnikov
Design:
Danil Krivoruchko, Alex Petrovsky
3D Animation Lead:
Dmitriy Paukov
CG Artists:
Artemy Perevertin, Alex Petrovsky, Max Chelyadnikov
Lighting:
Filipp Gorbachev, Max Chelyadnikov
Compositing:
Max Chelyadnikov
2D Animation:
Vladimir Tomin
Online Conform:
Won Cha, Dan Shapiro
Audio:
Sanctus
Showcase Editor:
Jason Yantz
Showcase Colorist:
Dominik Deras

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