Verizon
5G UltraShow
To launch Verizon’s 5G Ultra Wideband network across the country, we crafted a star-studded 37-minute XR show mixing film, design, and a range of cutting-edge virtual production technologies to create a multitude of environments, seemingly bending time and space.
Case Study
Process
Shot entirely against an immersive LED stage and hosted by Elizabeth Banks, the show featured Verizon CEO Hans Vestberg, CMO Diego Scotti, “The Book of Boba Fett” actor Ming-Na Wen, sports anchor Hannah Storm, designer Lauren Harwell Godfrey, game designer Keiichi Matsuda, actor Terry Crews, and special musical guest Brittany Howard.
Created via agency Momentum Worldwide, with McCann Worldgroup, “5G Ultra Show" was directed by Aggressive founders/ECDs Alex Topaller & Dan Shapiro, supported by a monumental crew of 80+ artists, designers, animators, and technical specialists.
A Technological First
Our team is particularly proud of a technological first, accomplished for the segment featuring Hannah Storm on location at SoFi Stadium in Los Angeles. For the first time ever, we projected a complete live-action environment in real-time onto an XR stage, connecting two remote locations into a single shot with no CG or VFX, creating a live, in the moment conversation between Storm and Banks — without any post production.
Another highlight has Brittany Howard performing a cover of The Beatles’ ‘Get Back’ and premiering it for her fans live via Apple SharePlay in ultra-high definition video and audio streaming, courtesy of Verizon’s 5G Ultra Wideband.
Attempting to top that is the 5G Mobile Gaming sequence, in which Matsuda and Banks wander through the designer’s gamescape - which Aggressive created using actual game assets from the videogame Overbeast (2022).
Watch the full show at https://www.verizon.com/5g
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Credits
Client:
Verizon
Agencies:
Momentum Worldwide, McCann Worldgroup
Production, Editorial, VFX & Design:
Aggressive
Directed by:
Aggressive
Original Music & Sound Design:
JSM Music
CCO Momentum:
James Robinson
CD Momentum:
Sam Resta
VP Director, Content Production Momentum:
Nicole Gabrielle
Sr. Content Producers Momentum:
Austen Williams, Jenny Napier
Director, Business Leadership Momentum:
Lynsey Wright
Senior Creative Technologist Momentum:
Austin Bennett
Directors:
Alex Topaller, Dan Shapiro
Executive Producer:
Alex Aab
Line Producers:
Matt O’Shea, Robert Berman
Technical Director:
Brandon Epperson
Touch Designer:
Brandon Epperson
Live Director:
Tom Sullivan
DP:
Daniel Stewart
Production Supervisors:
Dana Eudaily, Audrey Sica
Location Scout:
Charlie Love
Talent Producer:
Tonia Bishop
Stylist:
Jessica Huber
Wardrobe Assistant:
Jonny Lazzano
Technical Coordinator:
Doug Armstrong
Production Designer:
Geoff Flint
Prop Master:
Freddy Pelaez Posada
Covid Compliance:
Dominique Yuro, Tim Schmidt, Wyni Landry
Talent Coordinator:
Madi Shelpuk
B Unit DP:
Andrew Brinkhaus
Coordinators:
Andrew Neal, Hillary Parker
Gaffer:
Mike Van Meter
Key Grip:
David Riggio
BTS Videographer:
Joe Miller
BTS Stills Photographer:
Christopher Andrew
Script Supervisor:
Pauline Gray
Sound Mixer:
Bill Martel
B Unit Sound Mixer:
Charles Barnhart
VTR:
Doug Birdsell
Teleprompter:
Robin Sloan
“A” Camera Operator:
Joe Coppola
Crane Tech:
Joel Fletcher
Stype Technicians:
Maja Vrbanic, Taja Recik, Frane Anzulovic
Art Dept Lead Man:
Chris Newell, Denver Stoddard
Set Decorator:
Dean Styers
Set Dresser:
Jenny Situ, Armando Nunez
Gang Boss:
Philip Ellis Quansah
LED Tech:
Greg Fedigan
NJ Unit DP:
Joe DeSalvo
NJ Unit Production Designer:
Andréa Huelse
NJ Unit Producer:
Robert Berman
NJ Unit Production Coordinator:
Dakota Cruz
NJ Unit Sound:
Matt Israel, Kevin K, Max Phillips
Editors:
Jason Yantz, Adam Thomson
Post Producer:
Dustin Pownall
Additional Editing:
Colton Book
Design Direction:
Alex Topaller, Federico Gonzalez, Daniel Shapiro, Mathieu Felix, Javier Pinto
Compositing Lead:
Javier Devitt
Compositor:
Daniel Shapiro
Storyboard Artist:
Mercer Boffey
Unreal Artists:
Dan Garotte, Antonio Nieto, Daniel Guillén, Juan Pablo Salinas, Jhonathan Barrera, Pedro Veloso, Roy Fredy Roncancio
Additional Unreal Support:
Fabio Guedes
Notch Artist:
Antonio Nieto
Unreal Scripting and Programming:
Daniel Guillén, Ferran Belda
2D Design:
Rodier Kidmann, Carmen Angelillo, Bianca Sangalli Moretti
2D Animation:
Guido Lambertini, Ana Freitas, Alexis Vargas, Bianca Sangalli Moretti, Daniel Shapiro
Additional 2D Animation:
Samuel Checa, Borja Aguado, Julio Loto
3D Artists:
Antonio Nieto, Juan Pablo Salinas, Jhonathan Barrera, Julio Loto
Graphic Design:
Guillermo Lizarzuay
Tracking:
Daniel Shapiro, Javier Devitt, Julio Loto
Post Coordinators:
Won Cha, Agustin Capandeguy
Post Managers:
Carly Diers, Camila Araujo, Vanessa Palmeri, Andrea Stinga
Assistant VFX Editor:
Sara Valero
Offline Sound Design & Mix:
Trevor Richardson, Wesley Slover
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